HANGING OUT BACKSTAGE AT ACNE

Posted by the Fashion Junior at Large

Bad news - The Tramshed, venue of Svart Sno (or Black Snow) ACNE's AW10 show had a distinct lack of wireless access, which means that this report is coming to you a couple of hours later than previously stated. Nevertheless, as promised, here is the backstage coverage as seen through the lens of the Fashion Junior at Large (expect a vital opinion on the full collection from the Fashion Editor at Large tomorrow PM)

This sea of pink ACNE gift-bags contained a large dark bottle of perfumed room spray. The fragrance was created in collaborated with Stockholm based BYREDO especially for the Svart Sno show in the hope that attendees will 'remember this space and the night when you smelled it' (Jonny Johansson).

Here are the models in a pre-show run through. The atmosphere was tense but alive with excitement and creativity. (Check out the MOD - Model Off Duty - looks).

The girls wore ACNE AW10 shoes for the run through to practise walking in those spindly heels and super-size platforms.

  ACNE founder and creative director Jonny Johansson and stylist Michelle Jank oversee the direction of the show.

I've got ACNE

Posted by the Fashion Editor at Large

This is the Fashion Editor at Large's absolute favourite look from SS10 ACNE

Love the label ACNE. It's the acronym for Ambition to Create Novel Expression and this intention sums up a philosophy to work that is as good as it gets.

Tonight ACNE are having a catwalk show in London. It's their AW10 show. This show will be held before any other mainstream catwalk show in New York, London, Paris or Milan. So, quite a bold move. But if you think that Stella, Celine, Givenchy and a large number of other fashion houses have shown their pre-collections already in Paris we can see that ACNE are in a comfortable place. Their clothes are the equivalent of a giant pre-collection without the mainline to go along with it. In this, as in so many things, ACNE are on another plane of thinking when it comes to conducting their fashion business.

ANYWAY. I adore Jonny Johansson the man behind ACNE fashion, we have enjoyed some fun dinner conversation and I have a sense of wonder for the way his mind works. 

So when I read the below, it made me even more intrigued for the show tonight.

"When I was playing football with my sons, I approached this man who was wearing the most incredible shoes. I had seen him previously walking by my apartment in the most amazing creations - and I was super intrigued as to who he was - it was only later when talking to him that I found out he was Ingmar Bergman's set and costume designer and I realised I loved his work as much as his look."

Turns out Jonny is talking about the legendary Charles Koroly, one of the most successful costume and set designers in Sweden. When we get access to the show venue later it will be Koroly's set design serving as a backdrop to ACNE'S AW10 catwalk show. I wonder if he will be there wearing his incredible shoes.

Love, love, love this dress! Might have to battle with the Fashion Junior at Large for it. Or maybe we can wear on alternate days.

This jacket is Garth Brooks-tastic

This dress will become wearable on the last day of my greek holiday this year, I hope.

Shop the collection here:
http://shop.acnestudios.com/default.asp
Check back later for reports from the show!